Here it is. My final re-design, I'm thinking about making this into a single folded peice instead of a booklet, trying to wrap my brain around how that will work. Suggestions and comments please!
So I was totally uninspired when I started revising my zappos catalogue, I visted the website to get back into the groove of it, and fell in love with some of the moccasins they have...maybe I'm crazy for completley starting over but I had to pursue this, I'm liking it way better than my first one (and the second time around goes way easier/faster). The background textures are from pictures that I took. Do you guys like it with or without the background? ...really really want some moccasins now...or do you like the first one better? votes are appreciated!Its actually NOT neon green, just look at the layout and typography please! switched the headline to myriad pro from century gothic and took out extra elements like the flower and green text (its grey now) just making everything secondary to the picture and headline.
My next before and after (is that a tv show?) will be re-designing my green idea logo. I really like this logo, and didn't realize untill todays resume crit that Optima is not as great of a font as I once thought...imagine that. So I will be posting this logo with different fonts that convey the same type of feel- sophisticated environmentally conscience yuppy type fonts...maybe Optima IS the best choice after all...
Above are my font explorations its kind of hard to read the font names on the left side, but from a distance let me know which one is most appealing. The top one is Optima-the original. I cleaned up the light bulb, my illustrator skill were horrible last year! Vox renders the green color way way brighter than it really is- so its actually not nuclear green:)
And if I don't procrastinate too much I want to try to get this awful brochure to do Michael Pollan's article justice.
After: drew and scanned another fence illustration for the other side (no more gap) and more junk for the curb...finnessed the text so it wasent floating all over the place, and added another text bit to occupy the enormous white space at the bottom. What do ya think?
Made a few more changes after reading comments. Applied the red and black curb illustration underneath the craigslist text, and skewed the D in Do's so its rolling off of the a below it...
saved another version with the a smaller craigslist going at an opposite angle, not sure which one is working better.
Here it is...I'm still making small adjustment with pic placement and whatnot, and the thank you at the end lost... read more
on pdf-portfolio